Workflows
Workflows are what your customers use your workspace for. Each one is a structured business process: your customer fills in the facts, picks one of their b...
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Workflows are what your customers use your workspace for. Each one is a structured business process: your customer fills in the facts, picks one of their brand profiles, and gets back a fixed set of results they can copy or download.
How a workflow works
A workflow is not an open text box. Every workflow:
- Asks for specific facts. A product listing asks for the product name, its features, who it is for and its price. Required fields must be filled in.
- Returns named results. The product listing returns a title, five bullet points, a description, and a search title and description, each within a set number of characters.
- Uses only what it is given. It never invents prices, specifications, reviews, certificates, guarantees or discounts. A fact that is not in the input is left out.
- Writes in the customer's brand. Customers save brand profiles (what the business does, its audience, tone of voice, key messages, words to avoid, colours and logo) and pick one for each run.
Text results can be copied field by field, or downloaded as CSV or JSON.
The catalogue
The platform defines every workflow and keeps them up to date. New workflows reach your workspace switched on.
| Group | What it covers | Examples |
|---|---|---|
| E-commerce catalogue | Product data and listings | Product listing, Amazon and Etsy listings, Shopify product page, specification sheet, catalogue data extraction, size guide |
| Marketing campaigns | Assets for each channel, within its limits | Email campaign, welcome sequence, Facebook & Instagram ads, Google search ads, social post set, launch kit, short video script |
| Sales & customer support | Replies, follow-ups and summaries | Support reply, review response, sales follow-up, proposal summary, call summary & actions, complaint triage |
| Operations & data | Cleaning and structuring information | Meeting notes to actions, product data clean-up, listing localisation, document to brief, standard operating procedure |
| Product visuals | Images | Product scene, catalogue packshot, flat lay, ad background, social background, website banner |
| Video renderer | Short promotional clips | E-commerce product reel (9:16), product launch promo (16:9), vertical social story (9:16) |
| Voiceovers | Narration of the customer's own script | Video voiceover, audio ad or announcement |
There are over 50 workflows in total. The Workflows page lists them all with what each one does.
Switching workflows on and off
Every workflow has an On / Off switch. A workflow that is off disappears from your customers' studio straight away. Their earlier results stay where they are.
Setting what workflows cost
Every workflow is paid for from your customer's one credit balance. There are no separate credits for media or video. At the top of the Workflows page, under Credit prices, you set how many credits each kind of output takes:
| Output | Priced | Starts at |
|---|---|---|
| Text (every copy and data workflow) | Per run | 1 credit |
| Image | Per image | 5 credits |
| Voiceover | Per character of the script, rounded up to a whole credit | 0.01 credits (10 credits per 1,000 characters) |
| Video | Per second, with a separate price for 480p, 720p and 1080p | 3, 5 and 7 credits a second |
Press Save prices. The new prices apply to the next run.
Your customers pick the resolution and length of each video. A 10 second clip at 1080p, at 7 credits a second, costs 70 credits. Before they run anything they see its price, and a voiceover's price updates as they type the script.
Work out your own costs before you set prices. xAI charges by the second of video, OpenAI by the image and by the amount of text. See AI providers.
Providers and models
At the top of the Workflows page you choose the provider and model for each kind of workflow. Every run uses your own API key for that provider.
| Kind | Default | Can be changed to |
|---|---|---|
| Copy & data | OpenAI, gpt-4.1-mini | Anthropic, Gemini, xAI, Mistral, DeepSeek, Groq, OpenRouter |
| Images | OpenAI, gpt-image-1 | Gemini, xAI |
| Video | xAI, grok-imagine-video-1.5-lite | xAI only. Use grok-imagine-video-1.5 for higher quality at a higher cost |
| Voiceover | OpenAI, gpt-4o-mini-tts | OpenAI only |
Leave the model empty to use the default. A provider marked (no key yet) needs a key under Setup → AI providers before any workflow of that kind can run.
Image quality is set here too: Low (the default and cheapest), Medium or High. Higher quality costs you more per image at your provider, so raise your image price to match.
Images, videos and voiceovers are kept for 48 hours
Every image, video and voiceover is deleted automatically 48 hours after it is made, along with any photo the customer uploaded for it. The run itself, and any text it produced, stays.
Your customers are told this before they run a workflow, on the result page (with the exact date and time), and in their list of runs. Ask them to download what they want to keep.
Running a spreadsheet
Text workflows can also be run from a spreadsheet: one row, one run. On a workflow's page your customer chooses Run from a spreadsheet, then:
- Uploads an Excel workbook (.xlsx) or a CSV file, up to 200 rows. Only the first sheet of a workbook is read. A template with the right columns can be downloaded from the same page.
- Matches the columns to the workflow's fields. Columns with the same name are matched automatically.
- Checks the price. The page shows how many rows are ready, which rows will be skipped because a required field is empty, and the total cost.
- Starts the batch. The whole batch is checked against their balance first, so it never stops halfway for lack of credits. Skipped rows are not charged.
The results download as one CSV, with each row's facts followed by its results.
When a run fails
If the provider cannot complete a run, the customer's credits are returned automatically and the run says what went wrong. Repeated failures are almost always a key problem: check Setup → AI providers. Failures show under Your customers → Content activity.
Your customers' earlier creations
Anything your customers made with the earlier tools is kept. They find it under Earlier creations in their menu, which only appears if they have any.
Something here out of date, or a question this does not answer?
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